KSI & Logan Paul

KSI & Logan Paul arrive in Sydney with a BANG!

Thousands of fans, PRIMED up, eager to finally get a glimpse of their idols in their own home town, waited patiently outside The Today Show building, from the crack of dawn.

After KSI & Logan's live TV interview, they greeted the crowd from the balcony above.

Having sold 100M bottles of their beverage within the first year, while only being available in a few counties, often sold out and impossible to locate, it is no surprise they had already partnered with Arsenal, and added the UFC, and a Super Bowl commercial to the resume over the weekend.

Their visit to Australia was to promote their UFC partnership, having attended an event in Perth, and announce the Launch of prime through Woolworths by the end of the month.

If this is only the beginning of Creator-businesses going mainstream... what's next?